Location Based Marketing For Dummies by Aaron Strout

Author:Aaron Strout
Language: eng
Format: epub
Publisher: Wiley
Published: 2011-08-08T16:00:00+00:00

Figure 7-4: Punchd offers a simple way to make punch cards more useful.

Creating applications

The processing power on an iPhone and Android phone is staggering. You can use the technology built into today's smartphones to make using a loyalty program easy and more convenient — no having to carry around a card or ID number. Customers can scan their phones right at the register to cash in on their points. Soon, technology like near field communication (NFC) will make checking in via a loyalty program even easier by allowing a user to tap a phone at the register to check in or record a purchase. This convenience is a great way to reward your loyal customers.

For example, Starbucks offers a couple apps. myStarbucks allows a customer to find a location, create and share a drink, and find the nearest store. Mobile Card allows a customer to enter a loyalty card number and scan the app at the register to pay for purchases. The app shows the card balance and recharges the card. Between January and March 2011, three million people paid for their coffee with Mobile Card.

The Cardstar app for iPhone and Android has digitized loyalty by allowing a customer to store the bar codes from your shopping loyalty programs on a phone (see Figure 7-5). Recent integration with Groupon also allows Cardstar users to see surrounding Groupon Deals. Marketers should push for the same with their foursquare specials. Eliminating additional steps (like going into a separate app to see if there are specials) will make location-based marketing that much easier to add to a user's daily dealings.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.